Blogging can be a good way to supplement your income, or to create a thriving online business. While blogging can be very rewarding, it can be difficult to set your own blog apart from the masses. There are literally millions of blogs out there, and you may have a hard time getting any exposure for yours. Sometimes writing content and getting links isn’t enough.
When you are having a hard time getting the traffic and promotion you want, it might be smart to consider some advertising. Many sites which seemingly control the web these days sure didn’t start as popular as they are now. Huge websites often used ad agencies and had financial guidance in setting up advertising budgets and campaigns. You do not have to have deep pockets to set up an ad campaign. Hiring a financial firm such as San Francisco financial advisors, for example, will help you find ways to afford paying for advertising. Below are three ad options you might want to consider:
Everyone knows that Facebook is the biggest social network in the world, but few actually realize how powerful of a marketing solution they offer as well. With the Facebook advertising program, you can target specific people based on what they like. Facebook keeps a vast amount of information on people, and you can use this to your advantage. You can run ads only to people who like what your blog is about. This makes it possible to get some bang for your buck.
While some industries have effectively ruined the Google Adsense program with all of the competition, some other industries can still use it effectively. If you are in an industry that doesn’t have a ton of competition, you can still get Google Adsense traffic at an affordable rate.
You have to watch the cost-per-click figure to make sure that you are not paying too much for the traffic that you need. The nice thing about Google Adsense is that you can control your budget on a daily level, so that you never spend more than you planned.
In many cases, you can buy advertising directly from other blogs that are related to your niche. While you may not want to buy advertising straight from a competitor, there are probably some blogs that are on topics similar to what yours is about. In this situation, you can probably get some traffic at a very affordable rate. Guest posting is also a great way to advertise for your blog on others without having to pay.
When you interested in any kind of advertising for your blog, make sure that you do a cost-benefit analysis. Look at how much you can make on your own site with traffic, and then determine if it makes sense to buy traffic.